CREATIVE DIRECTOR • WEB & GRAPHIC DESIGNER
Adobe Creative Suite
Microsoft Office Suite
Organization & Planning
University of Vermont
English & Psychology
444 Newton Ave S
Experienced Creative Director with over 20 years experience in entertainment, healthcare, and higher education industries. Experienced in project management, web design, graphic design, video production, 3D animation, e-commerce, systems analysis, and quality control. Demonstrated success in motivating, coaching, and leading technical and design teams to achieve results. Consistently recognized for completing projects on time and within budget.
FabCom | Creative Director & Animation Director | 2017 – present
Develop creative strategy, concepts, and brand guidelines for clients across multiple industries, including education, finance, tech, and non-profit. Coordinate team to generate logos, print advertising, online advertising, printed collateral, video production, interactive design, social media, email marketing, and direct mail for lead generation and brand building. Received 2018 Silver ADDY award for communication package and integrated marketing campaign design.
University of Phoenix | Creative Director | 2016
Lead the design team in its effort to redesign and develop the overall architecture for EDU web site and microsites. Maintaining the university’s brand along side the marketing team, simplified complex information and user interface features to improve the overall user experience and increase conversion while decreasing bounce rates.
Discovery Channel CME | Creative Director | 2006-2015
Spearheaded the creative direction of projects and ensured all objectives were met from concept development to art direction, development and implementation. Managed and executed the redesign of and workflow for the Discovery Channel CME website. Supervised the construction of thousands of new pages of content, launched hundreds of original CME and educational videos, as well as improved the overall user satisfaction from 87% to 97%. Developed user platform to regulate and manage relationships with over 40,000 medical professionals and their continuing medical education credits, which resulted in new user signups increasing over 700% in 5 years, increasing user retention to over 96%, and increasing successive program participation from under 5% to over 90%.
Excellent references available upon request